As an entrepreneur and mother (before the age of 30!), Valeria is a helpful resource for her followers beyond just fashion. She’s proud to educate her audience on the topic of financial literacy. As an AMEX cardholder both in business and in her personal life, she authentically shares her insights, benefits and the value in being a member.
1,295,963 Total Reach
AMEX’s goal has been to tap into Valeria’s Canadian audience. As a result, we’ve focused exclusively on dedicated Instagram content, as Valeria’s audience demographic is exceptionally high in Toronto. This is especially beneficial for AMEX, as the target market becomes the backdrop for our content creation, allowing Valeria’s storytelling and vision to be brought to life in the comfort of her stomping grounds.
Output: Instagram + Facebook + Twitter
Content: Still imagery
As a luxury fashion D2C platform, The Real Real engaged with Valeria through multiple YouTube vlogs and supporting Instagram video hauls.Read More >
Joe Fresh has evolved into an annual sponsor of Valeria’s content in the fashion category.Read More >