As an annual sponsor of Valeria’s content, Covergirl has authentically and seamlessly integrated into Valeria’s personal life, which makes for the most organic type of content in partnership. As a result, Valeria’s audience engaged with more than just a #ad. The latter half of our partnership with COTY involved two Instagram Live collaborations, allowing the audience to participate in this partnership in real-time, gaining tips and tricks for elevating their natural beauty.
2,100,296 Total Reach
290,486 Total Views
With many exciting product launches in the pipeline throughout this partnership term, we wanted to ensure that efficacy, transparency, and authenticity were at the forefront of all content production. A variety of long-form, short-form and LIVE video content allowed us to effectively build brand awareness throughout the campaign term, while Instagram Stories were then made more effective in driving sales conversion, hitting all performance marketing KPIs.
Output: YouTube + Instagram
Longform video content + still imagery
As an entrepreneur and mother (before the age of 30!), Valeria is a helpful resource for her followers beyond just fashion.Read More >
As a luxury fashion D2C platform, The Real Real engaged with Valeria through multiple YouTube vlogs and supporting Instagram video hauls.Read More >