The Real Real x Valeria Inc.

As a luxury fashion D2C platform, The Real Real engaged with Valeria through multiple YouTube vlogs and supporting Instagram video hauls. She educated her audience on the benefits of investing in quality timepieces, as well as the positive environmental impact the brand is making by reselling luxury fashion goods.

Goal

Brand Awareness + Conversion

Results

682,355 Total Reach

373,805 Total Views

Solution

When Valeria’s content focuses on luxury goods, we strategically storyboard in order to strike the right balance between aspiration, inspiration, and accessibility. Vlogs were an effective way for Valeria’s authenticity and relatability to shine through, building an experience that the audience not only connected with, but could participate in as well.

Output: YouTube + Instagram 

Content: Longform video content + still imagery 

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Covergirl x Valeria Inc

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Joe Fresh x Valeria Inc

Joe Fresh has evolved into an annual sponsor of Valeria’s content in the fashion category.

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