As a luxury fashion D2C platform, The Real Real engaged with Valeria through multiple YouTube vlogs and supporting Instagram video hauls. She educated her audience on the benefits of investing in quality timepieces, as well as the positive environmental impact the brand is making by reselling luxury fashion goods.
682,355 Total Reach
373,805 Total Views
When Valeria’s content focuses on luxury goods, we strategically storyboard in order to strike the right balance between aspiration, inspiration, and accessibility. Vlogs were an effective way for Valeria’s authenticity and relatability to shine through, building an experience that the audience not only connected with, but could participate in as well.
Output: YouTube + Instagram
Content: Longform video content + still imagery
As an annual sponsor of Valeria’s content, Covergirl has authentically and seamlessly integrated into Valeria’s personal life, which makes for the most organic type of content in partnership.Read More >
Joe Fresh has evolved into an annual sponsor of Valeria’s content in the fashion category.Read More >