As a budget-friendly fashion brand, H&M seamlessly fits with Valeria’s personal championing of affordable style.
H&M wanted to showcase their newest collections and highlight different ways to style their new pieces, from Valeria’s trusted perspective. We created content across multiple platforms, expanding our opportunities to engage with our established audience.
Using Valeria’s personal style, we used Instagram in-feed posts to show high quality stills of Valeria modeling new pieces, while encouraging her audience to join a virtual event to receive an exclusive discount code. The next in-feed posts centered on outfit-of-the-days, resonating with the audience through their trust of Valeria’s daily styling inspiration using H&M’s new pieces. We paired this content with highly engaging Instagram reels, spotlighting pieces through Instagram stories, and 61 pieces of organic content on Instagram - further cementing H&M as one of Valeria's go-to brands to build outfits from for every season.