Lincoln understood that aligning themselves with Valeria would benefit their luxury brand in that it would appeal to a wider audience of consumers.
These consumers may or may not be able to afford their product in the moment, but will recognize and continue to connect with their product - thus working towards their brands’ expansion and relationship with their consumers in the future.
We created three TikTok videos; the power in this content being the use of transitions that are native to this platform. They’re fast, which encourages repeat plays, and the spinning camera technique allows for a subtle visual of the vehicle’s range of features. Valeria's free-spirit and humor in content drives engagement for both organic and paid content, and paired with quick transitions highlighting specific features of Lincoln's vehicle and trending music, the content retains audience attention. Lincoln also paid to ‘boost’ this content, which pushed their reach into the millions.