Vital Proteins wanted to align itself with Valeria’s personal brand and background as a Holistic Nutritionist.
They wanted content centered on authenticity that creates meaningful conversations, ultimately building a community in Canada. Their end game is to encourage consumers to find their wellness within and establish a collagen routine.
To resonate with Valeria’s audience, we created Instagram content sharing her recipes and routines using Vital Proteins’ products, as well as an IGTV with a collagen expert to answer popular questions. We used the hashtag #StayVitalCanada to promote the products’ new availability across the country. Vital Proteins’ products align with Valeria’s recognizable personal health and wellness brand, and her audience trusts the products which she uses in her recipes - further establishing Vital Proteins as a recognizable brand with high quality products.