Dyson understands that Valeria’s audience trusts her when it comes to haircare and styling.
As a long-term partner, Dyson knows that their styling tools meld well with Valeria’s personal brand because they’re simple to use on-the-go, making them ideal for a working mom of three. Our job in this campaign was to promote Dyson’s various new tools across different social media platforms, illustrating a seamless styling experience with stunning results.
Valeria joined celebrity stylist Jen Atkin to share hair hacks on Valeria’s Instagram stories and in-feed, featuring specific tools that were back in stock. We created a subsequent TikTok video and Instagram reel and stories showcasing styling hacks with various tools, incorporating Valeria’s humorous attitude towards hair styling and the effortless use of the tool itself. Her audience trusts that anything Valeria uses for years is a product worth investing in.